MONTROSE – Main in Motion, the popular weekly festival held Thursday evenings late spring through late summer in downtown Montrose, begins later this month. Tweaks and changes are in the works this year, and the MIM board is still actively seeking volunteers.
The festival begins its 13th season Thursday, May 29, at 6 p.m. in Montrose’s historic downtown.
The largest change this year is cutting the festival size from six to just three city blocks, from Townsend Ave. to Park Ave., on Main St. (The former six-block route ran east from Main and Townsend to Junction Ave.)
This trimming of available space means applications for vendor booths and activities may soon fill up, said MIM Coordinator Miriam Dozier.
Dozier said the MIM board is actively seeking local volunteers for help with everything from directing foot traffic to staffing children’s activities to making supply runs.
“Any number [of volunteers] will be better than what we have right now,” Dozier said.
The board is asking nonprofit organizations to provide volunteers, in exchange for a percentage of MIM profits.
The shortening from six to three blocks was aimed to incorporate more children’s activities and concentrate the estimated 3,000 to 5,000 residents who attend each week to just three blocks of Main Street.
“The intent was to generate more of a festival feel, with people concentrated into a smaller space,” said Dozier, who also works with the Montrose Business Education organization. “We want them shopping vendors, participating with activities or shopping with local stores.”
About three years ago Main in Motion was expanded to six blocks from Townsend Avenue to Junction Avenue to incorporate businesses including Domino’s, The Coffee Trader, Horsefly Brewing Company and Canyon Creek Bed and Breakfast.
Horsefly Brewing and Canyon Creek each presented live music weekly during those years, but Dozier explained the plan now is to hold one featured local live music event,in the parking lot of South Uncompahgre Avenue, where a new beer garden will also be staged, featuring beer and wine from local breweries and other drinking establishments.
Each week’s Main in Motion has a theme, and the May 29 Summer of Reading theme will include speed-reading contest. Future themes themes include the outdoors, bikes, pets, art, kids and a adult prom.
Vendor applications, initially due May 1, are still be accepted, Dozier said. A vendor meeting is scheduled for Thursday, May 22, 5:30-8 p.m., in the Centennial Meeting Room, at 17 No. Uncompahgre Ave.
Vendor packets will be provided and the Montrose County Health Department will be on hand to answer questions from food vendors.
Applications and additional information can be found at Main in Motion’s new website, www.maininmotion.org.
Main in Motion runs from May 29-August 14, Thursdays, 6-8:30 p.m., except for Thursday, July 3; that week’s event is replaced with festivities starting at 11 a.m., in downtown Montrose.
All questions and comments can be directed to MainInMotionInfo@gmail.com or to Dozier at 270/493-2305 or 970/462-4324.