African Media Must Stimulate Development
by James W. Mutabazi
Oct 28, 2008 | 419 views | 0 0 comments | 6 6 recommendations | email to a friend | print
African media has to to play every crucial role in stimulating the continent's development process,concurred the President of African Development Bank, Dr. Donald Kaberuka.

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Dr. Kaberuka, who addressed an International media summit on “Re-branding Africa” hosted by his Bank, Uganda-Branch, defined the role of the media in Africa's development process. He said this included objective report in on efforts being made in various domains, access works that are not improving the economy, reduce poverty and improving living standards.

Organized by the African Communications Agency(ACA), the training was meant to build capacity of African Journalists in business and development communication and related domains so that Africa's voice can be heard across the globe.

The Bank group's annual meeting took place in the Mozambican capital, Maputo on the 14th May, 2008. Kaberuka described Mozambique as a shining example of emerging post-conflict country that many countries can learn from her experience. The African Development Bank is playing a modest role in Uganda with a portfolio of of a about US$600 Million.

He was magnetized by China's short transition from being a humble beginner to a major world player. He further explained that;the Bank's facility for fragile states to help them emerge from civil conflict to gradually stabilizing their economic and social circumstances.

“When African states is in a crisis situation, the entire international community will mobilize to end hostilities followed by elections”He added. “Therefore, everyone turns their backs on the population to sort out themselves. The AfDB intends to end this approach by providing the countries in such situations some modest means they can fall back onto renew hope and rebuild their lives”

Erieka Bernett, the President of ACA, said the theme for this years' summit is “ How the Youth can Help Change the Image of Africa in the re-branding process” was not only fitting ,but also in tandem with the AU Declaration of 2008.

Madam Bernett, said that Youth has “responsibilities in the re-branding of the continent and ensuring that they continuously strive to improve the economic and social conditions in Africa and portray the positive sides of the continent.” The three-day course enabled participants to discuss critical issues relating to the proper and adequate dissemination of information about the “New and Emerging Africa”

Headquartered in Accra, Ghana, ACA focuses on on establishing partnerships and developing initiatives to help change the negative perception off Africa created by media and to introduce African businesses to the global marketplace.
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