Montrose Bucks Help Keep Spending Local
by Beverly Corbell
Dec 13, 2010 | 3794 views | 0 0 comments | 18 18 recommendations | email to a friend | print
Incentive Program For Montrose Bucks Ends Tomorrow

MONTROSE — Get ’em while you can, because Montrose Bucks are going fast. So fast that the Montrose Association of Commerce and Tourism sold out of the $5,000 worth of bucks that went on sale last weekend, but more are being printed and will be available today.

Montrose Bucks are a good way for Montrose ACT, formerly the Chamber of Commerce, to encourage people to spend in their home town, said Jenni Sopsic, director of marketing and public relations.

Montrose ACT is also offering an incentive program, which ends Friday, where you can get more bang for your Montrose Buck. Buy one for $25, and you’ll get an extra $5 in Montrose Bucks. Buy $50 worth and get an extra $10, and for a $100 purchase of Montrose Bucks, you’ll get an extra $20.

“The incentives are funded out of holiday promotions that we budgeted for,” Sopsic said.

The bucks are available year-round at the Montrose ACT office at 1519 East Main, but the incentive program will end tomorrow.

The program is self-sustaining, Sopsic said. When someone buys a Montrose Buck, the money is deposited in a special bank account, where merchants can then cash them.

Montrose Bucks are good for one year from the date of purchase, Sopsic said, and only five merchants in town have refused to honor them.

Montrose Bucks makes it easy to shop locally, and if you spend, say, $42 out of a $50 Montrose Buck, most merchants will give change, she said.

The minimum purchase is $5 for a Montrose Buck, and they are only printed up to $50, but people can buy multiples, Sopsic said.

“They make great gifts and a lot of people purchase them for employee incentives and end of the year thank yous,” she said.

Montrose Bucks can be seen as sort of a local currency, Sopsic said, in that they replaces cash and can only be spent in Montrose County. She said anyone who buys Montrose Bucks gets a list of the five merchants who won’t accept them, because the list of those who do would be “pages and pages long.”

As of this week, Montrose ACT has sold a total of $22,000 in Montrose Bucks, money that is guaranteed to stay in the community, Sopsic said.

“Although it looks like a check, it is actually used as cash,” she said. “It’s particularly good during the holidays, and we’re hoping the incentive gives a little burst to the local economy.”

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