TELLURIDE - New Belgium Brewing returns, with its annual scavenger hunt series, to Telluride on Saturday, March 23. The popular end-of-ski-season event, know for its hordes of costume-wearing, chicken-chasing, riddle-reading contestants, doubles as a fundraising vehicle for local nonprofits.
Leave No Trace was the beneficiary at New Belgium’s first Colorado stop, on Feb. 23, at Eldora; The Alliance for Sustainable Colorado will be the beneficiary for its March 30 visit, to Loveland.
In Telluride, the funds are earmarked for the San Miguel Bicycle Alliance.
Participants spend the day searching the mountain for moving and stationary clues focused on New Belgium beer and culture, sustainability, the host ski resort and the benefiting nonprofit. The answers vary from easy to difficult. Groups of one to four people can participate in the hunt; it costs $10 per person to enter,plus the cost of a lift ticket.
Registration for the Telluride event starts Saturday, March 23, at 9 a.m.; and the scavenger hunt takes place from 10 a.m. to 3 p.m. Prizes and top honors will be given out at the post-party to those with the highest number of points. The post-party, 3 to 5 p.m., also offers participants a chance to win a pair of Rocky Mountain Underground custom-made Fat Tire skis.
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100 percent employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Belgo IPA, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com. For more information, check out http://www.newbelgium.com/events/scavenger-hunt.aspx.