“There is really no place in town to have a big event, and that didn’t make sense to me. We need it,” Brooke-Hitching says of her vision for the large parking lot on the east end of Telluride’s Main St., which by next summer will be transformed into a 4,000-square foot semi-permanent tent suitable for weddings, parties, conferences, and other special events.
Calling the 100x40-foot tent the Telluride Pavilion, Brooke-Hitching envisions the east end parking lot adjacent to the post office becoming a veritable ballroom, encircled by an expansive fenced-in lawn.
“We needed something, and we needed something attractive. It’s a wonderful location,” Brooke-Hitching says of her event center concept, adding she hopes the site will spark the imaginations of any number of different tenants, from local nonprofits throwing fundraisers to corporations hosting meetings to private or commercial entities renting it out for parties during festivals. The downtown Telluride location is also ideal for weddings, with its views of both the Bear Creek basin and of Bridal Veil Falls, at the east end of Telluride’s box canyon.
The Telluride Pavilion offers an indoor venue for gatherings larger than 100, Brooke-Hitching explains, something lacking heretofore, and will be able to hundreds of people. Potential event layouts include seated wedding receptions for 250, a 450-seat lecture and a 700-person standing buffet gala, with potential for an auxiliary tent to be erected adjacent to the current tent site.
“I don’t see huge concerts there,” Brooke-Hitching says, noting that any live music must end by 11 p.m. Otherwise, she says, the space is open to almost any event – from a film debut to a products expo. “It will be interesting to see what does come up,” she adds, speaking of the interest the tent is likely to spark once it is erected, which she guesses will be sometime in May.
Brooke-Hitching reports that the site has already been booked for two events, a wedding and a nonprofit fundraiser.
“I think that once people see it, we’re going to see more bookings,” she says.
Brooke-Hitching was awarded a temporary special use permit by the Telluride Town Council back in July, which will be good through the summer of 2013. For more information about the Telluride Event Center, contact Brooke-Hitching at 970/728-6345, or at firstname.lastname@example.org.