But the Peaks isn’t stopping there. The Resort recently unveiled its new Laser Center, featuring state-of-the-art cosmetic laser treatments focused on improving skin texture, permanent hair removal, even laser-assisted liposuction.
Peaks Marketing Director Mike Hess says the Resort hopes to build upon its already strong health and wellness culture while utilizing its existing 42,000-square-foot spa. “We believe people already come to Telluride for health and wellness, so we felt this was a good direction to go in,” he says. “The Laser Center, which earlier this winter began offering laser-assisted treatments as well as injectable skin enhancers like Botox, Restylane and Juvéderm, represents an innovative new direction in medical tourism. It is one of the only such medical spas of its kind in the Rocky Mountains, and Hess has reason to believe there is a market for this kind of stay, play, and get some cosmetic work done kind of vacation.
“With the aging population, growth in skier visits isn’t really happening across the industry. But what is happenings is people focusing more on health and wellness. Consequently, people may be more inclined to come here, ski a few days, have some work done, then go home looking better and feeling better,” he says. “We think we’re onto something big.”
The medical spa concept revolves around new technology that allows for little to no down time after a cosmetic treatments, making it possible for people to enjoy their vacation, in luxury and privacy, following a treatment.
"By using the latest technology, we minimize down time and maximize results," says Dr. Jared Mallalieu, director of operations at the Laser Center at The Peaks.
Mallalieu is a board certified general surgeon who specializes in cosmetic surgery, having completed a general surgery residency at St. Agnes Hospital in Baltimore, MD, then a cosmetic surgery fellowship with The Beverly Hills Cosmetic Surgical Group, in Los Angeles, Calif. Other providers include Dr. Ross VanAntwerp, dually certified in internal medicine and preventative medicine from Johns Hopkins and considered a pioneer in the field of laser surgery as the medical director of the Laser Center of Maryland; and Jessie Mallalieu, a certified Physician Assistant who specializes in cosmetic laser surgery and cosmetic injectables.
As VanAntwerp explains, there is currently a big push in medicine for minimally invasive procedures like laser-assisted liposuction and other treatments such as those offered at the Peaks Laser Center. Bringing those treatments to a luxury destination provides yet another avenue for the community to draw more visitors here, he says.
“People can come to this incredible environment, receive a procedure, then have a few days of privacy and recover in luxury surroundings,” he says, adding that patients will have a doctor or nurse available “24/7” for aftercare, if needed.
The opening of the Laser Center represents just the first stage of what the Peaks Resort envisions for its new medical tourism business model. As Hess describes, the Peaks Laser Center is expected to evolve into a training center for new cosmetics technologies and procedures, bringing in conferences for physicians groups in years to come.
“Ross is one of the pioneers in laser surgery technology,” says Hess of VanAntwerp. His connections in the industry, both with other physicians as well as laser companies, could help Telluride and The Peaks become a recognized demonstration and training center, drawing large groups year round.
The Peaks is also exploring other wellness tourism options, like its new Fitness Ridge vacation package, in hopes of expanding its offerings during normally slow shoulder seasons.
“We’d like to build a foundation that lasts year-round,” VanAntwerp says of The Peaks Laser Center’s cosmetics offerings, which are a perfect complement to a lifestyle modification program such as the Resort’s new Fitness Ridge fitness package. “The health and wellness concept is something we believe we can really grow within this destination,” he says.
For more information about The Peaks’ new Laser Center and its offerings and packages, visit thepeaksresort.com or call 800/789-2220.