Tweed Brings Its Inimitable Style Home With a New Telluride Boutique
by Martinique Davis
Jan 05, 2012 | 1032 views | 0 0 comments | 6 6 recommendations | email to a friend | print
<b>TWEED</b> - Victoria Crawford in the new Telluride studio. (Photo by Brett Schreckengost)
TWEED - Victoria Crawford in the new Telluride studio. (Photo by Brett Schreckengost)
TELLURIDE – Tweed, the interior design conception of Robyn Shaw and Victoria Crawford, is a study in contrasts.

Eclectic yet flowing, combining elements that range from vintage to modern, capable of transcending the traditional with a design approach at once up-to-date and timeless.

In the words of company founder Crawford, “We have a hard time describing our look… it just has a certain aesthetic.”

Tweed’s aesthetic paradoxes are now manifest in Tweed Studio, on South Pine St., a boutique showcasing Shaw and Crawford’s divergence from the traditional mountain-home design theme – blending, in Shaw’s words, the old and the new, the fresh and the different, the fun and the classic. That aesthetic is immediately discernible, as blasts of color envelop visitors, from the robin’s egg blue front door to the sleek pink and gunmetal silver stitched leather “poufs” (Moroccan-style ottomans) to the warm red and orange tones of Deb Heffley Jones’ abstract and tree paintings hung throughout the sun-catching studio.

The Tweed studio has allowed Crawford and Shaw to pick and choose their favorite elements from many of their regular designers, including Jonathon Adler, Jamie Young, and Dwell Studio, to name a few.

In character with its owners’ aversion to direct characterization, Tweed Studio abounds with the atypical and one-of-a-kind, like the azure antique lockers standing against one wall and the collection of iron lanterns on the center table. It also boasts Shaw and Crawford’s picks for gifts and objets d’art, like Sideshow Press’ hand-printed note cards as well as Shaw’s own painted antler centerpieces and Gwyneth Paltrow’s “My Father’s Daughter” cookbook.

Crawford says the Tweed Studio, which opened following a whirlwind move from their Lawson Hill location this fall, represents the culmination of a long-held aspiration of both owners.

“It was always in the back of our minds to do something like this, and finally the opportunity arose,” she says.

“All the stars aligned,” the duo explain, simultaneously – a subtle example of how these two friends-cum-business partners share an ability to combine their tastes, talents and even their thoughts into one shared vision.

Shaw says of their and Crawford’s working relationship: “It’s a very rare occasion that she shows me something I don’t like; usually, it’s something I might not have though of it, and it’s fantastic.”

“Ditto!” Crawford chimes in.

Both Crawford and Shaw grew up in fashion-forward families – Crawford’s mother was a children’s clothing designer, and Shaw’s mother was a professional decorator. Crawford, who first arrived in 1990, worked as an alpine race team ski coach and as a waitress at Honga’s Lotus Petal for nearly a decade. After the birth of her daughter four years ago, upon being hired to do design work with Carter Home, she realized she had stumbled on her dream job.

Shaw lived in Telluride from 1994-1998, but then spent six years in Manhattan working as a design consultant and sales manager for Vitra, overseeing design projects like the headquarters for USA Today. Returning to Telluride in 2004, she dabbled in design work locally, including a line of women’s clothes for the Telluride AIDS Benefit.

So Crawford jumped at the chance to purchase the Carter Home Interiors business in 2007, and soon hired Shaw, who soon became an operating partner.

The company’s latest move, to So. Pine St., has been invigorating, they say. “The store has freshened us up,” Crawford says.

Shaw adds that the company’s mission – to make great design accessible to all sensibilities and budgets – has only been strengthened by Tweed’s newest venture into the retail sector.

“Half of the battle, design-wise, is that people don’t know where to find things,” Shaw says. “We can help with that, whether it’s something as simple as finding a bench for the end of a bed, or as complex as a whole-home renovation.”

Tweed is open daily. For more information visit their website,, or call 728-8186.
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