MONTROSE – The Western Business Alliance and the Montrose Office of Business and Tourism will host The Western Colorado Hospitality Summit Oct. 24-25, at the Montrose Pavilion Events Center. It offers seminars, interactive classes and certification courses for business professionals, and covers such topics as customer service, branding and social media. Participants include business owners, managers and staffers in industries such as restaurant, hotel, transportation, travel and tourism and other services from all over the Western Slope of Colorado.
“By the end of the summit we want participants to have a greater understanding of the role they place in gaining client and customer loyalty which directly results into more business and greater longevity of their business,” said Sue Hansen co-director of WBA. “Whether their season is summer, winter or all year long or whether they are a front desk attendant, a server or even a hair stylist, they will come away with actionable ideas and inspirations to do their job better and grow their business.”
Observing that Montrose was recently named an All-America City, OBT Director Rob Joseph said, “We don’t want to stop there – we expect to set a baseline of expectation for customer service with this summit. This summit is expected to bring nearly 500 service professionals from around the Western Slope to Montrose and will benefit local restaurants, hotels and other businesses.”
“The WBA is committed to helping businesses thrive and grow which will not only help fuel economic recovery in their communities but also encourage community engagement,” said Terri Leben, WBA co-director. “We work directly with businesses throughout the year, and this is just one of many expected educational events that will delve deeper into other areas of business on current topics and trends facing the business community.”
Visit WesternColoradoHospitality.com for info. Registration fees are discounted until Sept. 30. To encourage participation, special student discounts are available and a 10 percent discount is offered on purchases of three or more tickets.
The Western Business Alliance of Colorado is a membership-based, privately owned, for- profit business. Its mission is to promote, educate and invigorate business people through content-rich business events and growth opportunities that provide substantive help to our members (WBAColorado.com). The City of Montrose Office of Business and Tourism manages the city's Retail Sales Enhancement and Tourism Promotion Programs. Its mission is to attract new business, enhance the vitality of existing businesses, and promote the raw natural beauty and myriad outdoor recreational opportunities in and around Montrose. (cityofmontrose.org/businessandtourism)