TELLURIDE – Telluride Real Estate Corp. reports that Christie’s Great Estates has implemented a corporate name change, to Christie’s International Real Estate, or CIRE. The name change signals, to the prime and super-prime sectors of the property market, where CIRE operates exclusively, that Christie’s and its real estate arm are one and the same. “As the region’s exclusive Christie’s affiliate for the past six years, TREC couldn’t be more excited with this development,” said TREC President T.D. Smith.
Christie’s International Real Estate is the only real estate network wholly owned by a market-leading fine-art auction house. The network is uniquely positioned to follow the footprint of its parent company, Christie’s, into the growing markets of the Middle East, Russia and China, as well as into established economies across the world, most notably North and South America and Europe. The new name further underscores that the values distinguishing Christie’s – commitment, expertise, integrity, discretion, and five-star customer service – are likewise embedded in the company’s luxury residential property specialists.