With an eye to stalling scalpers, and to facilitating residents’ access to the event, discounted tickets for Town of Telluride residents go on sale Jan. 9-31, significantly earlier than in years past.
Because 2012 marks the cancellation of the longstanding Bluegrass Merchants Pass, which Telluride employers could transfer between as many as four employees, per pass, with one employee allowed access to the festival in Telluride Town Park at a time, the allocated number of discounted tickets available to locals has now more than doubled to 450, and are available for early purchase at $15 off the $195 price for a four-day pass.
Local-discount ticket buyers with proof of residency in Telluride’s 81435 zipcode, as evidenced by either an ID or a utilities bill, can buy two $180 four-day tickets at Telluride Music, starting Monday, Jan. 9. Purchases will be limited to two tickets per resident; tickets, selling on a first-come, first-served basis. Organizers anticipate the discounted tickets will sell out before Jan. 31.
Undiscounted single-day tickets will be available later this winter, following the announcement of the complete lineup.
Volunteer applications for those new to the festival open Jan. 18, and are expected to be filled sooner than usual.
Given last year's April sell-out – and the subsequent unprecedented level of national press coverage from news organizations from Rolling Stone to National Public Radio, Planet Bluegrass is working hard to keep tickets out of the hands of scalpers. While festival organizers were prepared for record ticket sales, the demand last week surpassed all expectations.
“We prepared for twice the online traffic of our busiest day” ever, “but we ended up doubling even that,” said festival Director of Communications Brian Eyster.
Eyster emphasized that an early sellout of tickets to this summer’s festival was not the goal.
“Our goal is making sure that Telluride locals and dedicated, longtime festivarians get their tickets,” he averred.
Look for a preliminary announcement of this summer’s festival lineup on Wednesday, Dec. 21, the winter solstice – exactly six months prior to the summer solstice, on June 21, that marks opening day of the 2012 festival.
Other information about the upcoming festival: Camping at Warner Field has already sold out; discounted holiday tickets, which typically sell out by mid-January, sold out in two hours, and the bluegrass.com webserver received four times as much traffic than ever before.
Full-price tickets to next summer’s Telluride Bluegrass Festival are available now at 800/624-2422 or HYPERLINK "http://www.bluegrass.com/" \t "_blank" www.bluegrass.com.