Alpenglow Beauty: A Whole New Skin-Care Dimension
by Martinique Davis
Jan 19, 2012 | 248 views | 0 0 comments | 3 3 recommendations | email to a friend | print
<B>ALPENGLOW BEAUTY</B> -Mountain Village's new full-service cosmetics store, salon and treatment room. (Photos by Brett Screckengost)
ALPENGLOW BEAUTY -Mountain Village's new full-service cosmetics store, salon and treatment room. (Photos by Brett Screckengost)
MOUNTAIN VILLAGE – Weather extremes exemplify Telluride’s stunning high altitude environment: From spells of cold, wind, and snow can shift to piercingly sunny dawns, it’s a teeter-totter climate, full of contradictions.

Those radical swings make for spectacular outdoor adventure year-round – but at a price. Sunburned, wind-chapped, moisture-wrung skin is the sacrifice we make when living and playing at nearly 10,000 feet… right?

Not so, says Alline Sloan, aesthetician and beauty consultant at Alpenglow Beauty, the Telluride/Mountain Village area’s new and only cosmetics-specific store.

“People mistakenly believe that you can’t avoid it,” Sloan says of the bevy of weather and altitude-related skin conditions so common, among longtime mountain dwellers and visitors alike. The key to staving off the red, irritated, flaky, sun-wrinkled effects frolicking in the mountains can produce is not only to find high-quality skin products, but to find high-quality skin products that are appropriate for your specific skin type, Sloan explains.

And so Alpenglow Beauty boasts a remarkable selection of the industry’s touted brands, and a wide array of skin condition-specific lines within those brands. While Alpenglow Beauty, which opened at the beginning of winter, also offers day spa services like facials and waxing, Sloan says the business focuses on providing the region’s widest selection of products, from skin care to high-end hair care, fragrance, and makeup brands.

“We’re not as much spa-oriented as we are boutique-oriented,” Sloan explains of the business model, which concentrates on providing variety to its customers. While one might find one or two brands of skin care products at a typical spa, Alpenglow Beauty boasts at least three times that amount, so that, in Sloan’s words, “Our customers have options to choose from, and can find something that’s appropriate for both their skin type and their budget.”

Indeed, stepping into airy Alpenglow Beauty (another Telluride Ski and Golf Company endeavor) is like entering a candy store for the skin. Brightly lit shelves display a banquet of prettily packaged tubes and containers, surrounding a vivid landscape of eye shadows, lipsticks, and powders. And the well-versed cosmetics buyer may very well act feel a kid in a candy store at Alpenglow Beauty, finding such industry-extolled niche brands as Dr. Sebagh, Kinara, Mario Badescu, Dr. Brandt, and Astara; as well as makeup manufacturers Jane Iredale, Becca, and T. LeClerc; along with fragrance makers Burbury, Cartier, Oscar de la Renta, Kenneth Cole, and Bvulgari; among a feast of others. Premium sunscreens, nail polishes, and hair care products are part of the Alpenglow medley as well.

But customers less familiar with these designer names – customers like this reporter, who has searched pharmacy shelves for years in futile attempts to stave off unwelcome effects of the high-altitude outdoor lifestyle – will find as many reasons to visit Alpenglow Beauty as her more-enlightened cosmetics counterparts. Sloan begins each consultation by inquiring about a client’s biggest skin problems, and about existing daily skin care regiments. While some Alpenglow products certainly fit the bill, at an elite price point, just as many do not; As Sloan reiterates, a customer’s budget is an equally important component to the consultation process.

The Mario Badescu products Sloan recommended were well within the reach of this part-time ski patroller and newspaper reporter’s budget, and what’s more, they withstood the ultimate test: Following a hike up Palmyra Peak on a frigid, windy, yet sun-drenched winter morning, I applied the Azulene Calming Mask recommended by Sloan that night, and awakened to a surprise almost better than an unexpected powder morning – no dry, red, irritated skin staring back at me in the mirror!

Alpenglow Beauty is located across from Bootdoctors in Mountain Village, between other Telluride Ski and Golf Company retail stores Swanky Buckle and Heritage Apparel. Stop by soon; throughout January, they’re offering free skin consultations, facials at 20 percent off and $10 off sets of three or more skin-care products. To make an appointment or for more information, call 970/728-7337.
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