The Telluride Rotary Club has raised more than $150,000 from the Coca Cola booth at Bluegrass over the years. Every dollar raised has been donated either to local high school scholarships or kids’ organizations.
In 1997, close to a thousand gallons of cola were sold. It was busy at music breaks, the pourers were simply opened and cups moved under them to be filed. However, Bluegrass patrons have requested less and less soda drinks each year, down to approximately 180 gallons of soda in 201. Additional products were tried. Bottled water, coffee, M&Ms, and popcorn were keepers; Red Bull, trail mix, ice cream, vitamin water and non-alcoholic mojitos were not.
With thanks to Craig Ferguson at Planet Bluegrass and Telluride Parks and Recreation, this year Rotary is offering Tarp Triage Bloody Mary, Dark and Stormys, Mountain Mules, the Reverend (Jim Bean and Coke) and vodka tonics. We will also be selling products and popcorn.
So as you enjoy the 40th Telluride Bluegrass Festival, stop by the Rotary Booth and enjoy a mixed drink. All proceeds support scholarships and Rotary grants.
– Chris Binner, Telluride Rotary Club