Telluride Council Considers Support for Proposed TV Production
by Samuel Adams
Jan 10, 2014 | 1624 views | 2 2 comments | 35 35 recommendations | email to a friend | print

TELLURIDE - Music Voyager, an internationally broadcasted television series affiliated with National Geographic that explores cultural and music centers around the world, is one step closer to producing an episode about Telluride and its music and cultural scenes this year.

The Telluride Town Council on Tuesday expressed support for giving the Telluride Tourism Board, which is spearheading the effort to attract the production, $20,000. But council said it will need more information before taking a vote on the proposal.

While each member of council, except for Bob Saunders and Thom Carnevale, said they would support the proposal, Mayor Stu Fraser stipulated that “we need more information.”

TTB CEO Michael Martelon, who described the benefits of the production to council, said he will be asking the Mountain Village Town Council for an $20,000, as well, and he added that TTB and the Telluride Ski Resort have already pledged $10,000 each toward the production.

Music Voyager is a “travel broadcast” series that hopes to film a 30-minute episode focusing on Telluride as a destination and highlighting its cultural, artistic and musical scenes.

“[Music Voyager has] never filmed a full focus on Colorado and are interested in looking at the state through an artistic and cultural lens,” said Farook Singh, chief operating officer of Music Voyager. “Beyond its natural beauty and adventures, Telluride is a unique artistic, creative hotbed in America that our worldwide viewers need to experience from an inside and personal point of view.”

Music Voyager has filmed similar episodes in in other exotic destinations in Europe, South America and Asia. The series, now filming its fifth season, recently finished shooting an episode in Tokyo.

Music Voyager’s episode on Telluride, said Martelon, “is an international marketing campaign in a box. There is tremendous value as to where it will be broadcast and who will see it.”

The episode will be translated into 33 languages and will be distributed to more than two billion households across the world, according to Singh, including a dozen international airlines, as well as on Facebook and Twitter.

Council member Kristen Permakoff was one of the first councilors to offer her support, saying, “the fact that it’s called Music Voyager suggests that it’s essential to highlight Telluride’s music scene as well as its community. Bluegrass has been a part of this community for 40 years.”

But Carnevale raised concerns about the cost of the project.

“We should be more interested in marketing what we provide in our winter season, than what we do in the summer, since we already have successful summer seasons that are online continuing to grow. Would the cost be less if they focus on filming in the winter?”

Martelon said that with funding from both town councils, Music Voyager would begin filming in the winter, summer and fall, which Martelon hopes will convey that Telluride is an attractive year-round destination for international travelers. The Telluride episode is expected to launch the sixth season of the series.

“It’s about telling the story of our destination and what we offer in all the seasons culturally and otherwise,” Martelon answered.

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January 11, 2014
This is another give away to the tourism board. It seems anyone who brings a proposal to town council asking for thousands of dollars - like the pro tour bike event that Stu promised would put Telluride on the map and bring tens of thousands of people and which cost the tax payers $100,000 plus - gets taxpayer funds. These aren't local efforts - local have to write grants in a timely fashion and compete with others for funding. These are out of town promoters who are counting on the greed of certain groups to give them what they ask for. Marketing in a box - indeed.
January 12, 2014
Council spends money a the drop of the hat with little or no assessment of value received. They know absolutely nothing about this "opportunity" that Martelon proposes. The WATCH is no better, repeating the vague claims as though they were fact. Does PBS really run "sponsored content"? PBS stations in Colorado do not run this production.